Subscribe
Sign up to receive the Publicis Groupe newsletter
Sections
Date of publication
No results were found for your search
Subscribe
Sign up to receive the Publicis Groupe newsletter
07/12/2018, Paris
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced the expansion of its country model organisation. The geographic footprint of the Groupe will be divided into eight key markets, building on the model that has been already put in place successfully over the past few months in several countries, including the United Kingdom and France. This initiative is an additional step in the transformation of Publicis Groupe and is key to deliver its unique integrated offer to its clients.
The eight key markets are North America, the United Kingdom, France, DACH (Germany, Switzerland and Austria), Northern & Central Europe, Southern Europe, Asia Pacific & Middle East/Africa, and Latin America. Each market will be led by a leadership team, allowing Publicis Groupe to break down silos at the country level, accelerate cross-fertilization and new business firepower, and leverage the best of The Power of One organisation. This new structure will also drive the integration of capabilities within the countries or regions and make the organisation more efficient. As a result, the Publicis One structure is evolving and the related markets will now be led at a regional level through the new geographic organisation the Groupe is implementing.
A leadership team has already been appointed in the following markets:
A leader is appointed for the following markets:
Additional appointments will occur in the next few months in Southern Europe and Latin America, which will be led in the interim by two members of the Management Committee:
Arthur Sadoun Chairman and CEO of Publicis Groupe said: “We are very happy to announce the expansion of our country organisation, building on the success that we have already experienced in some of our key markets such as France and the United Kingdom.. We are progressively completing our transformation to become a platform. To succeed, we need to implement the right balance between our global practices run by the Solutions and a country led model to deliver them in an integrated way. This is why this move is a key milestone in our journey and will make our model stronger. With all the country leaders and the Solution leaders, who are all members of the Management Committee, we are committed to transform Publicis Groupe for the best of our clients, our talents and all our stakeholders.”
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
Jean-Michel Bonamy
Deputy CFO
Amy Hadfield
DIRECTOR OF GLOBAL COMMUNICATIONS PUBLICIS GROUPE